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CIM Professional Certificate In Marketing Level 4: Planning Campaigns

Level 4 • Part-time • Cornwall College Camborne


This qualification is designed for anyone with a working knowledge of marketing therefore experience of operational marketing is desirable This module gives you the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation. You will learn the campaign planning process including how to analyse an organisation’s current position. You will also learn how to set campaign objectives, implement a campaign then measure and evaluate its success to aid continuous improvement in the fast-changing world of marketing.

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CIM Professional Certificate In Marketing Level 4

Level 4 • Part-time • Cornwall College Camborne


This qualification is designed for anyone with a working knowledge of marketing therefore experience of operational marketing is desirable. Applied Marketing: In this module, you will learn about the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. You will explore the marketing environment, customer behaviour in the digital age, market research and the marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness. Digital Marketing Techniques: This module focuses on the importance of the ever-evolving, dynamic digital landscape. You will develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment. You will also use a range of tools to plan how to enhance an organisation’s effectiveness in the digital age. Planning Campaigns: This module gives you the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation. You will learn the campaign planning process including how to analyse an organisation’s current position. You will also learn how to set campaign objectives, implement a campaign then measure and evaluate its success to aid continuous improvement in the fast-changing world of marketing.

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BA (Hons) Business Enterprise

Level 6 • Full-time • Cornwall College Camborne


This Level 6 top-up degree brings business studies right up to date by preparing the managers and directors of tomorrow with insight into enterprise, ethics, governance, human resources, marketing and performance management. You will have the opportunity to conduct live consultancy work with local and national companies, to apply theoretical skills to practical situations and to develop your employability skills through enterprise. The emphasis is on developing enterprising solution-orientated graduates who will stand out in the employment market place. Your existing skills will be developed through a series of lectures, seminars and problem-based learning opportunities. The more theoretical aspects of business studies will be contextualised into real world business settings and you are encouraged to nurture your problem solving talents. Work-based learning is explored within all modules and the opportunity to engage directly with companies as a consultant is embedded within our Consultancy Project Module.

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  Across The Cornwall College Group


CIM Professional Certificate In Marketing Level 4

Level 4 • Part-time • Cornwall College Camborne


This qualification is designed for anyone with a working knowledge of marketing therefore experience of operational marketing is desirable. Applied Marketing: In this module, you will learn about the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. You will explore the marketing environment, customer behaviour in the digital age, market research and the marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness. Digital Marketing Techniques: This module focuses on the importance of the ever-evolving, dynamic digital landscape. You will develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment. You will also use a range of tools to plan how to enhance an organisation’s effectiveness in the digital age. Planning Campaigns: This module gives you the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation. You will learn the campaign planning process including how to analyse an organisation’s current position. You will also learn how to set campaign objectives, implement a campaign then measure and evaluate its success to aid continuous improvement in the fast-changing world of marketing.

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NEBOSH General Certificate

Level 3 • Part-time • Cornwall College St Austell


This Level 3 course is for people who have fire safety responsibilities at work, particularly those tasked with carrying out fire risk assessments and preventing loss of life and property. To enrol on this course candidates will already have gained a level 2 (or equivalent) award in health and safety. This course covers the main legal requirements for safety in the UK as stated in the Regulatory Reform (Fire Safety) Order, principles of fire and explosion, causes and prevention of fires, fire protection in buildings and ensuring the safety of people in the event of a fire. Crucially the practical element of the course also ensures that participants can carry out unaided a fire risk assessment and prepare a recommendations report for management. It is classroom based and involves tutor lead discussions and presentations, group work involving research and feedback, plus individual learning. You will receive a comprehensive course book which covers the whole syllabus, to aid group work and private study.

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CIM Professional Certificate In Marketing Level 4: Planning Campaigns

Level 4 • Part-time • Cornwall College Camborne


This qualification is designed for anyone with a working knowledge of marketing therefore experience of operational marketing is desirable This module gives you the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation. You will learn the campaign planning process including how to analyse an organisation’s current position. You will also learn how to set campaign objectives, implement a campaign then measure and evaluate its success to aid continuous improvement in the fast-changing world of marketing.

Apply Now   View Course