CIM Professional Certificate In Digital Marketing Level 4: Digital Marketing Techniques

CIM Professional Certificate In Digital Marketing Level 4: Digital Marketing Techniques

Our online, Digital marketing techniques module focuses on the importance of the ever-evolving, dynamic digital landscape. You will develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment. You will also use a range of tools to plan how to enhance an organisation’s effectiveness in the digital age.

Module structure
The module comprises three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and be assessed by way of a portfolio/assignment.

By the end of this module you should be able to:

Unit 1: Digital Techniques
Understand digital marketing tools and techniques (15%)
Assess different applications of digital marketing (15%)

Unit 2: Digital Enhancement
Know how to integrate digital and offline marketing (15%)
Understand approaches to enhancing stakeholder engagement (20%)

Unit 3: Digital Management
Know how to develop a digital marketing plan (20%)
Apply and adapt digital marketing analysis (15%)

Assessment: Portfolio/Assignment
The assessment will require submission of a portfolio/assignment based on a theme and an organisation of choice.

Cornwall College Camborne

Cornwall College Camborne

Our Camborne campus has served as a vocational training hub for nearly a century. The iconic Tamar tower and the ‘big top’ that covers our construction and engineering provision, are landmarks known throughout the area. This legacy, combined with an exciting modernisation programme, has made Cornwall College Camborne the home of cutting edge facilities, dynamic learning experiences and fantastic student spaces. Open and modern learning areas, electric vehicle training labs, esports gaming facilities, chill out areas, an award-winning restaurant and plenty more besides, makes this the perfect place to have your #careercollege experience.

Visiting our Camborne campus?  View our visitor information

Cornwall College Camborne

Cornwall College Camborne

Our Camborne campus has served as a vocational training hub for nearly a century. The iconic Tamar tower and the ‘big top’ that covers our construction and engineering provision, are landmarks known throughout the area. This legacy, combined with an exciting modernisation programme, has made Cornwall College Camborne the home of cutting edge facilities, dynamic learning experiences and fantastic student spaces. Open and modern learning areas, electric vehicle training labs, esports gaming facilities, chill out areas, an award-winning restaurant and plenty more besides, makes this the perfect place to have your #careercollege experience.

Visiting our Camborne campus?  View our visitor information