Cornwall College Duchy College Bicton College Falmouth Marine School CCB Training

CIM Professional Certificate In Digital Marketing Level 4: Digital Marketing Techniques

Level 4

Bookmark Ask a Question  

Key Info

Learning Area   Business School
Delivery Mode   Part-time
Duration   1 afternoon (1.30pm - 5.30pm) over 7 weeks
Course Code   11024-CAM,11024-CAM-22


Dates & Locations

Course Type   Leisure and Professional
Location   Cornwall College Camborne
Start Date   As required
Fees   Tuition Fees: £650.00


Course Type   Leisure and Professional
Location   Cornwall College Camborne
Start Date   20/09/2022
Day/Time   Tuesday, 13:30-17:30
Fees   Tuition Fees: £650.00

Our online, Digital marketing techniques module focuses on the importance of the ever-evolving, dynamic digital landscape. You will develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment. You will also use a range of tools to plan how to enhance an organisation’s effectiveness in the digital age.

Module structure
The module comprises three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and be assessed by way of a portfolio/assignment.

By the end of this module you should be able to:

Unit 1: Digital Techniques
Understand digital marketing tools and techniques (15%)
Assess different applications of digital marketing (15%)

Unit 2: Digital Enhancement
Know how to integrate digital and offline marketing (15%)
Understand approaches to enhancing stakeholder engagement (20%)

Unit 3: Digital Management
Know how to develop a digital marketing plan (20%)
Apply and adapt digital marketing analysis (15%)

Assessment: Portfolio/Assignment
The assessment will require submission of a portfolio/assignment based on a theme and an organisation of choice.

  Gallery


 

  Tags


# CCB # CIM # Marketing # BusinessSchool # DigitalMarketing

Courses listed on this website are indicative of the subject, nature and level of study. The College reserves the right to alter specific qualifications titles, awarding bodies and levels of qualification, which can change in year. Any cost may also vary, based on personal funding eligibility. The Cornwall College Group reserves the right to withdraw any course listed at any time.

Download as PDF

  Related Events

Year 11 Applicant Evening at Cornwall College

Year 11 Applicant Evening at Cornwall College

28 June 2022, 17:00-19:00


Read More

  Related News

Businesses urged to grasp growth opportunity at apprenticeship event 

Businesses urged to grasp growth opportunity at apprenticeship event 

19th January 2022


Read article

£3,000 apprenticeship hire cash boost extended

£3,000 apprenticeship hire cash boost extended

6th October 2021


A financial boost for employers who take on an apprentice has been extended until January. 

Read article

Blog: Getting ready for college!

Blog: Getting ready for college!

23rd August 2021


Read article

Blog: Top tips for results week

Blog: Top tips for results week

6th August 2021


You’ve done it, you’ve reached the long-awaited month of August - here is what you need to know next.

Read article

Star students celebrated at dazzling awards ceremony

Star students celebrated at dazzling awards ceremony

8th July 2021


The region’s largest college group has honoured the achievements of its top students with a dazzling award ceremony at the world famous Eden Project.

Read article

  Similar Courses

CMI Management and Leadership Programme

Level 5 • Part-time • Cornwall College Camborne


The Level 5 CMI qualifications in management and leadership are designed for practising middle managers and those aspiring to senior management who want to develop their core management skills. To complete the Diploma you must undertake all six units/awards which will enable you to focus your personal development to grow your management capabilities and competencies. An award develops your knowledge by focusing on a specific area relevant to your job, plus a written work-based assignment. The award can also be undertaken as a non-accredited course. A certificate is two awards of your choice plus a written work-based assignment for each award. The diploma consists of seven awards plus a written work-based assignment for each award.

View course

Principles of Customer Service Certificate

Level 2 • Part-time • Cornwall College Camborne


Good customer service is crucial for any business. 96% of unhappy customers don’t ever complain - instead, 91% of them simply leave and never come back. This shows that providing good customer service and handling any issues in a professional and courteous manner is essential for the success of a business. If you work, or aspire to work, in customer service - this NCFE level 2 (VRQ) course can help you improve your skills and make sure every customer has a great experience.

View course

NEBOSH General Certificate

Level 3 • Part-time • Cornwall College Camborne


This Level 3 Nebosh General Certificate course is ideal for those working in management, supervision, or anybody with health and safety responsibilities and is a perfect course for those wanting to embark upon a career in Health and Safety. This course will cover: - How to effectively manage health and safety - The UK’s key legal requirements - How to identify and control common workplace hazards - How to measure if you’ve been successful Following completion of the course you will be able to: - Confidently carry out risk assessments - Develop and implement an action plan - Manage and minimise workplace risks - Support and develop company health and safety culture Assessment will take the form of and open book examination and a practical risk assessment.

View course

Cornwall College https://www.cornwall.ac.uk/wp-content/uploads/2021/11/paige-cody-ITTqjS3UpoY-unsplash-scaled.jpg CCB, CIM, Marketing, BusinessSchool, DigitalMarketing