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CIM Professional Certificate In Digital Marketing Level 4: Applied Marketing

Level 4

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Key Info

Learning Area   Business School
Delivery Mode   Part-time
Duration   1 afternoon (1.30pm - 5.30pm) over 7 weeks
Course Code   11022-CAM-22


Dates & Locations

Course Type   Leisure and Professional
Location   Cornwall College Camborne
Start Date   18/02/2023
Day/Time   Tuesday, 13:30-17:30
Fees   Tuition Fees: £650.00

In this module, you will learn about the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. You will explore the marketing environment, customer behaviour in the digital age, market research and the marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness.

Module structure

The module comprises three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of examination. By the end of this module you should be able to:

Unit 1: The Marketing Concept

• Understand the contribution of marketing to the organisation (15%)
• Know what influences customer behaviour across a range of contexts (15%)

Unit 2: Analysis and Insight

• Understand the factors and trends in the marketing environment and how they affect marketing (15%)
• Know a range of options for gathering relevant marketing information (15%)

Unit 3: Marketing Mix

• Understand the application of the marketing mix within different marketing contexts (20%)
• Know how to apply and adapt the marketing mix to satisfy customer needs and business goals (20%)

Assessment: Examination

• The examination will comprise multiple-choice questions to be completed in a controlled assessment.

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# CCB # CIM # Marketing # BusinessSchool # DigitalMarketing

Courses listed on this website are indicative of the subject, nature and level of study. The College reserves the right to alter specific qualifications titles, awarding bodies and levels of qualification, which can change in year. Any cost may also vary, based on personal funding eligibility. The Cornwall College Group reserves the right to withdraw any course listed at any time.

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Cornwall College https://www.cornwall.ac.uk/wp-content/uploads/2021/11/headway-5QgIuuBxKwM-unsplash-scaled.jpg CCB, CIM, Marketing, BusinessSchool, DigitalMarketing