CIM Professional Certificate In Digital Marketing Level 4: Applied Marketing

Businesses urged to grasp growth opportunity at apprenticeship event 

19th January 2022

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£3,000 apprenticeship hire cash boost extended

6th October 2021

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A financial boost for employers who take on an apprentice has been extended until January. 

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Blog: Getting ready for college!

23rd August 2021

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Blog: Top tips for results week

6th August 2021

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You’ve done it, you’ve reached the long-awaited month of August - here is what you need to know next.

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Star students celebrated at dazzling awards ceremony

8th July 2021

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The region’s largest college group has honoured the achievements of its top students with a dazzling award ceremony at the world famous Eden Project.

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CIPD Foundation Certificate in People Practice

Level 3 • Part-time • Cornwall College Camborne

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The Level 3 qualification, which leads to CIPD foundation-membership, includes four core-units designed to provide a solid grounding in the 'people profession'. The primary purpose of this qualification is to develop learners’ knowledge and skills to build their expertise in an human resource, or learning and development role, inspiring them to undertake tactical tasks that deliver value. Learners will build their confidence and knowledge - aimed at being able to contribute to immediate colleagues, customers and the organisation; supporting change and driving impact, to create immediate, and short-term, value. They will gather information to use in their role and use this to understand their work, organisation and profession more deeply. This can then be applied to the world of work as well as being used as a vehicle to start their journey to CIPD membership at the appropriate level to complement career and professional development.

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CIM Professional Certificate In Digital Marketing Level 4: Digital Marketing Techniques

Level 4 • Part-time • Cornwall College Camborne

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Our online, Digital marketing techniques module focuses on the importance of the ever-evolving, dynamic digital landscape. You will develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment. You will also use a range of tools to plan how to enhance an organisation’s effectiveness in the digital age. Module structure The module comprises three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and be assessed by way of a portfolio/assignment. By the end of this module you should be able to: Unit 1: Digital Techniques Understand digital marketing tools and techniques (15%) Assess different applications of digital marketing (15%) Unit 2: Digital Enhancement Know how to integrate digital and offline marketing (15%) Understand approaches to enhancing stakeholder engagement (20%) Unit 3: Digital Management Know how to develop a digital marketing plan (20%) Apply and adapt digital marketing analysis (15%) Assessment: Portfolio/Assignment The assessment will require submission of a portfolio/assignment based on a theme and an organisation of choice.

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CIM Professional Certificate In Digital Marketing Level 4: Planning Campaigns

Level 4 • Part-time • Cornwall College Camborne

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Our online, Planning campaigns module gives you the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation. You will learn the campaign planning process including how to analyse an organisation’s current position. You will also learn how to set campaign objectives, implement a campaign then measure and evaluate its success to aid continuous improvement in the fast-changing world of marketing. Module structure The module comprises three units of two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of assignment. By the end of this module you should be able to: Unit 1: Campaign Process Understand the process of planning a campaign (15%) Know how to undertake an internal and external situational analysis (15%) Unit 2: Planning Campaigns in Action Know how to develop a successful campaign plan (30%) Understand how to implement a plan in practice (20%) Unit 3: Campaign Success Understand the principles of monitoring a marketing campaign (10%) Know how to undertake a post campaign evaluation (10%) Assessment: Assignment The assessment will require submission of an assignment based on a theme and an organisation of choice.

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