This is a stand alone module from the Chartered Institute of Marketing (CIM) level 4 Professional Certificate course. The module focuses on the importance of marketing’s role in driving success and delivering results. It provides the knowledge and understanding of the function of marketing within the organisation and demonstrates how an appreciation of customer behaviour can enable effective targeting. It outlines an understanding of how external environmental influences affect planning and how information enables decision making. Also the elements of the marketing mix and how these are applied to address market and customer needs.
A £50 membership and assessment fee, payable to CIM, is required to complete this module.
Share this course with someone you know...
*Courses listed on this website are indicative of the subject, nature and level of study. The college reserves the right to alter specific qualifications titles, awarding bodies and levels of qualification, which can change in year. Any cost may also vary, based on personal funding eligibility.