Miss Josie Scobling BA (Hons), Dip CIPR
Name: Miss Josie Scobling
Job Title: Press & PR Executive
Address: Cornwall College, Saltash, Church Road, Saltash, Cornwall, PL12 4AE
Tel: 01752 850242
2010 to Present: Corporate Press & PR Executive, Cornwall College
2009 to 2010: Press & PR Officer, Cornwall College
2008 to 2009: PR & Marketing Assistant
I have now completed the Chartered Institute of Public Relations (CIPR) Diploma and was awarded with an overall Merit grade in October 2010.
The course is taught and assessed at postgraduate level and is aimed at practitioners who want to develop their strategic PR management skills. It takes an in-depth look at PR as an integral part of successful business practice.
Module one focused on developing the ability to analyse and critique a range of public relations concepts, models and theories and to apply them to public relations practice.
Module two, PR Planning and Management, developed the ability to explain, critique and apply a range of theories and practices to strategic public relations planning and management. The assessment for this part of the course was to plan a PR campaign for a fictional issue according to how it would be done in reality, using the techniques learnt during this unit.
As part of the qualification, I completed a research project focused on ‘The role of Public Relations for promoting Higher Education in a mixed-economy educational organisation – A Relational Approach’. The research looked at whether a strong relationship between PR and HE staff can raise levels of promotion for HE in colleges in England. Staff from Cornwall College and other colleges across the country were questioned. Initial results indicated that internal relationships are important in achieving good external promotion although further research would need to be done by individual colleges to draw stronger conclusions and be truly beneficial to each institution.
In the current economic climate where budget and spending is being limited across all areas, PR is becoming increasingly important as a free publicity tool. This qualification has enabled me to gain the strategic planning skills needed to maximise publicity for the College by successfully applying the practice of PR to all educational areas, paying particular attention to those areas currently not achieving all they can by utilising this publicity tool for student recruitment and department reputation, namely higher education.