NEWS ARCHIVE
Trip Advisor Workshop

How to use Trip Advisor and similar feedback sites wisely to build sales, reduce costs and avoid getting bad reviews through good customer service techniques.
Thursday 29th March 2012
9.30am – 1.30pm
Carbis Bay Hotel, St Ives
Who is this event for?
This short and effective half a day workshop is specifically designed for managers, owners, and team leaders in the hospitality sector. If you are work in a hotel, guest house, restaurant, public house or tourist attraction and want to use Trip Advisor feedback to build sales, incentivise staff and reduce costs then this workshop is for you.
Why should I attend?
Delivered by a CCB’s customer feedback and sales expert, to give you the
tools and skills you need to:
• Avoid suffering from unfair reviews on Trip Advisor and similar
feedback sites
• Get good reviews and boost your ratings
• Reduce your marketing costs
• Empower and motivate your staff
• Continually develop and improve your customer experience
Delivering excellent customer service has a huge impact on your business. Through training, one hotel increased its rating from 3.4 to 4.2 in just 6 months, and a pub increased turnover by over 800% in under a year.
Workshop programme
9.30am Arrival and refreshments
10.00am Welcome Kath Walker, Cornwall College Business
10.05am Guy Arnold, Cornwall College Business
The principles and facts of customer service
A systematic approach to consistency and ongoing improvement
11.30am Refreshments
Understanding Trip Advisor – examples of good and bad practice
Feedback: How to get it right and what to do with it
How to use this to increase trade
1.00pm Buffet and networking
1.30pm Finish
Cost: £30 per person.
Book online:
Trip Advisor Workshop - Thursday 29th March, St Ives
or
Register by phone 0800 731 7594 or email enquiries@ccb.cornwall.ac.uk
